Privacy Policy

Premier Arts Dental, located at 4400 U.S. 9 #3200, Freehold Township, NJ 07728, is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and safeguard information when you visit our website, use our online services, or interact with our practice. Please read this policy carefully. By using our website or providing your information to us, you acknowledge the practices described in this policy.

This Privacy Policy does not replace or modify any rights you may have under the Health Insurance Portability and Accountability Act (HIPAA) or other applicable federal and state privacy laws governing your protected health information (PHI). Our HIPAA Notice of Privacy Practices, available at our office or upon request, provides additional details about how we handle your health information.

Information We Collect

We may collect the following categories of information:

• Personal identification information: Name, date of birth, mailing address, email address, phone number, and similar contact details you provide when scheduling appointments, completing patient information forms, or contacting our office.
• Health and dental information: Medical history, dental records, insurance information, and treatment details collected in the course of providing dental care. This information is governed by HIPAA and our Notice of Privacy Practices.
• Payment information: Credit card numbers, billing addresses, and other financial details necessary to process payments for services rendered.
• Website usage information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other analytical data collected automatically when you visit our website.
• Communications: Records of correspondence when you contact us by phone, email, or through our website contact forms.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, coordinate, and manage your dental care and treatment.
• To schedule and confirm appointments.
• To process payments and manage billing.
• To communicate with you about your treatment, appointments, and account.
• To respond to your inquiries and requests submitted through our website or contact page.
• To comply with legal and regulatory obligations, including HIPAA requirements.
• To improve our website, services, and patient experience.
• To send appointment reminders and, where permitted, practice updates or health-related communications.

We do not sell your personal information to third parties for marketing purposes.

How We Share Your Information

We may share your information in the following circumstances:

• Healthcare operations: With other healthcare providers, laboratories, or specialists involved in your care, as permitted by HIPAA.
• Payment processing: With insurance companies, payment processors, and billing services to facilitate payment for dental services.
• Service providers: With third-party vendors who perform services on our behalf, such as website hosting, email communications, or IT support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal requirements: When required by law, regulation, legal process, or enforceable governmental request, including compliance with HIPAA, state health privacy laws, and court orders.
• Business transfers: In connection with a merger, acquisition, or sale of practice assets, your information may be transferred to the successor entity, subject to applicable privacy protections.
• With your consent: In other circumstances where you have provided explicit consent for us to share your information.

Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar tracking technologies to collect usage data and improve your browsing experience. Cookies are small text files stored on your device that help us recognize your browser and remember certain information.

We may use the following types of cookies:

• Essential cookies: Required for basic website functionality, such as page navigation and form submission.
• Analytics cookies: Used to understand how visitors interact with our website, including pages visited and time spent on the site. We may use third-party analytics services, such as Google Analytics, to collect and analyze this data.

Most web browsers allow you to manage cookie preferences through browser settings. You may disable cookies, but doing so may affect the functionality of certain features on our website. Third-party analytics providers may have their own privacy policies governing how they collect and use data.

Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete personal information.
• Deletion: The right to request deletion of your personal information, subject to legal and regulatory retention requirements.
• Opt-out of communications: The right to opt out of non-essential communications, such as practice newsletters or promotional emails, by following the unsubscribe instructions included in those communications or by contacting us directly.

For requests related to your protected health information under HIPAA, please refer to our Notice of Privacy Practices or contact our office directly.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encrypted data transmission, secure storage systems, access controls, and staff training on privacy and security practices.

While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. Dental treatment records for minor patients are managed in accordance with HIPAA and applicable state laws, with parental or guardian consent as required.

If you believe we have inadvertently collected personal information from a child under 13 through our website, please contact us immediately so we can take appropriate steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Material changes to this policy will be posted on this page. Your continued use of our website after any changes indicates your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a concern, please contact us:

Premier Arts Dental 4400 U.S. 9 #3200, Freehold Township, NJ 07728 Phone: (732) 702-2787 Email: office@premierartsdental.com

You may also visit our contact page to reach our office.

For information about how our website is designed to support users of all abilities, please review our Accessibility Statement.